Thursday, March 25, 2010

Healthcare Reform for Entrepreneurs

Healthcare reform has been covered by the media, both mainstream and "new," as largely a political issue - a horse race with "winners" and "losers." Some business publications have looked at its impact on small business, but again one gets conflicting information depending on who one decides to listen to. But this view largely ignores the impact of this legislation from an entrepreneurial perspective. Entrepreneurs are looking for opportunities, and one great source of opportunity is change. This legislation will make major changes to a large sector of the economy. Like my smart friends who have used the extended recession as a bargain hunting opportunity instead of crying about decreased sales, now is the time to figure out how to position yourself to take advantage of the opportunities that will present themselves.

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